Connecting You with Buyers

As a SALSA Approved member, you’re part of an exclusive community of outstanding, high-quality food and drink producers—and we’re here to help you grow.

We’re excited to announce a new SALSA pilot programme designed to connect our approved members with leading retailers, food service organisations, wholesalers, and distributors. Whether you're building your own brand or supplying own-label products, this initiative is designed to open doors and support your journey to the next big customer.

We’re starting small but strong, and are delighted to introduce two exclusive opportunities:

Brands on Ice – Iceland

Iceland is on the lookout for SALSA Approved brands to feature in its nationwide stores. As part of a rolling programme, selected suppliers will receive dedicated mentoring through a specially developed scheme.

What’s on offer:

• National exposure in over 1,000 Iceland stores

• Access to 4.5 million weekly customers

• A launch investment of up to £100,000

• Marketing support and performance data to help your brand grow

👉 Apply now to get your brand in front of millions of customers and fast-track your route to retail success.

Ocado – Own Brand Search

Ocado, the UK’s leading online grocer, is expanding its own-label range and is seeking SALSA Approved suppliers across multiple categories.

Product categories of interest include:

• Canned soup, cooking sauces, pouch rice

• Frozen chips and potatoes, fish and fish fingers

• Squash and cordials, speciality cheese, cereal

• Chilled dessert, sweet bakery, pies, pasties and slices

• Cooking ingredients and home baking ranges

If you’re interested and want to learn more about product benchmarking and annual volumes, email us at: support@salsafood.co.uk

Is your SALSA profile up to date?

A strong, up-to-date profile helps buyers find you, trust you and choose you. Here’s what to check:

✅ Business Description – Is it clear, compelling, and up to date? Make sure it highlights your unique products and what sets you apart.

✅ Contact Details – Double-check your phone number, email address, and website links so buyers can get in touch easily.

✅ Product Information – Are you showcasing your full range? Make sure your categories and product types are accurately listed.

You can update your profile by logging into the SALSA Member Area. If you need help accessing your account or editing your listing email info@salsafood.co.uk